"WHAT IS INDIGENOUS FASHION?"
Indigenous fashion is clothing or wearable art that is created by Indigenous people.
"WHAT DOES IT MEAN WHEN I SUPPORT AN INDIGENOUS FASHION LABEL?"
You are directly supporting indigenous designers and entrepreneurship.
You are practicing "ethical buyer behaviour" by purchasing authentic indigenous made clothing and wearable art.
You are showing that you appreciate Indigenous culture rather than appropriating the culture.
100% of your purchase goes directly to indigenous designers.
You are supporting indigenous diversity within the fashion industry.
You are choosing to wear authentiCally owned indigenous clothing and designs in a respectful manner.
"WHAT IS CULTURAL APPROPRIATION?"
Cultural appropriation, at times also phrased cultural misappropriation, is the adoption of an element or elements of one culture or identity by members of another culture or identity. This can be controversial and problematic when members of a dominant culture appropriate from disadvantaged minority cultures.
"why is it wrong to rip-off authentic indigenous designs and profit off of a culture that is not mine?"
When you buy indigenous inspired designs and clothing from non-indigenous clothing companies you are directly supporting cultural appropriation. you are supporting cultural theft of the indigenous people.
"WHAT DOES L'NU'K MEAN WHEN THEY REFER TO THEIR HIGH END CLOTHING LINE WITH THEIR NEWLY CREATED TERM 'CÛLTURE'?"
In the hopes of creating more indigenous professional spaces within the global fashion industry we have created our own term called "CÛLTURE".
CÛLTURE - an urban indigenized word created by the CEO of l'nu'k clothing co. which refers to high end authentic cultural fashion designs that are handmade by indigenous designers.
The root of L'NU'K Clothing Co.'s urban word CÛLTURE is an indigenized approach to the ideology of the highly exclusive Couture fashion industry.
"WHAT IS THE VISION FOR L'NU'K CLOTHING CO.?"
Our vision is to create an opportunity for all people to embrace indigenous culture authentically through MODERN fashion.